PF
Pauline Fernandez
01

Campaign

Vetsak

My role
Concept, Director

A lifestyle campaign for Vetsak, set inside a historic villa by the lake. The project places the brand’s modular furniture within a contemporary world of architecture, movement and everyday living.

I developed the concept and directed the campaign, shaping the visual narrative and guiding the production from the central idea through the final imagery.

Client: VETSAK @vetsak

Production: THE DISTRICT @thedistrictfilms

Concept: Pauline Fernandez

Director: Pauline Fernandez @pauline_fernandez

DP: Nick Hufen @nickhufen

Line Producer: Nelly Selcho @nelly.pavlovna

1. AC: Vinh Vu @dvinh.vu

Gaffer: Eric Pohlmann

Best Boy: Laurenz Paryjas @laurenzjp

Hair & Make Up: Carina @musitowski, Kira, Julia @maisonmusitowski

Styling: Sydney Burdick @sydneyburdick

Talents: Rahel @rahelchiwitt, Roman @jijimaus, Katharina @kaly_fox, Marcel @afroyao, Marie & Bruno

Sounddesign: Staub Audio @moritz.staub